Consumer protection from Unfair Trading Regulations 2008
Letting agents must describe properties accurately and not mislead tenants with a misdescription or misleading information.Article 4 Directions
“Ideal investment property” in an area restricted by would be a misdescription if planning permission was not implied or granted.
Creative reasoning is not acceptable – e.g. an agent reasoning in defense of such statement, that the property will increase in value, is disingenuous and misleading and need not even be true in a falling market.
In order to increase in value the owner is likely to need to let it meantime in order to pay the mortgage.
In any event an investment property yields both revenue and capital gains. Both should be achievable to qualify for the description, “Ideal investment property”.